XXXmas

Role
Lead Graphic Design
Apparel Design
Logo Design

This festive collection with Hub reimagines holiday apparel and accessories through a modern, provocative lens. Serving as Lead Graphic Designer, the project delivers a humorous yet refined spin on seasonal iconography—remixing classic holiday motifs to amplify brand recognition through fashion and elevate the brand globally. The project focused on delivering production-ready designs that balanced humor and high-quality execution, resulting in a limited-edition release worn by brand ambassadors and featured across seasonal marketing campaigns.